{"id":103,"date":"2018-11-05T00:00:00","date_gmt":"2018-11-04T15:00:00","guid":{"rendered":"http:\/\/nsspirt-cashf2.com\/2018\/11\/05\/2018-11-05-000000\/"},"modified":"2023-09-25T13:50:30","modified_gmt":"2023-09-25T04:50:30","slug":"switching-cost","status":"publish","type":"post","link":"https:\/\/www.nsspirt-cashf2.com\/ba\/switching-cost\/","title":{"rendered":"\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30b3\u30b9\u30c8\u3068\u306f\u3010\u696d\u754c\u306e\u4e8b\u4f8b\u30fbLTV\u3068\u306e\u95a2\u4fc2\u3011"},"content":{"rendered":"<p>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7d99\u7d9a\u7684\u306a\u58f2\u4e0a\u3084\u53ce\u76ca\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u65b9\u6cd5\u306e\u3072\u3068\u3064\u3068\u3057\u3066\u3001\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30b3\u30b9\u30c8\u3092\u9ad8\u3081\u308b\u3068\u3044\u3046\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u9867\u5ba2\u306e\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30b3\u30b9\u30c8\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30b3\u30b9\u30c8\u306f\u3001<a href=\"https:\/\/www.nsspirt-cashf2.com\/ba\/pricing-strategy\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a>\u3092\u8003\u3048\u308b\u969b\u306b\u3082\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n<div id=\"nsspi-4191859643\" class=\"nsspi-toc nsspi-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- responsive -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-3661469849757690\"\r\n     data-ad-slot=\"5736131584\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div><h2>\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30b3\u30b9\u30c8\u3068\u306f<\/h2>\n<p>\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30b3\u30b9\u30c8\u3068\u306f\u3001\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u3084\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3084\u88fd\u54c1\u3092\u5909\u66f4\u3059\u308b\u969b\u306b\u767a\u751f\u3059\u308b\u30b3\u30b9\u30c8\u306e\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n<p>\u591a\u304f\u306e\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30b3\u30b9\u30c8\u306f\u91d1\u984d\u30d9\u30fc\u30b9\u3067\u8868\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304c\u3001\u305d\u308c\u306f\u3068\u304d\u306b\u5fc3\u7406\u7684\u306a\u969c\u5bb3\u3001\u4f59\u5206\u306a\u624b\u9593\u3084\u6642\u9593\u304c\u304b\u304b\u308b\u306a\u3069\u306e\u91d1\u984d\u4ee5\u5916\u306e\u969c\u5bb3\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3082\u3046\u5c11\u3057\u5177\u4f53\u7684\u306a\u4f8b\u3092\u3042\u3052\u308b\u3068\u3001\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3092\u5909\u66f4\u3059\u308b\u305f\u3081\u306e\u6642\u9593\u3084\u624b\u9593\u3001\u5909\u66f4\u671f\u9593\u4e2d\u306b\u901a\u5e38\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u59a8\u3052\u308b\u30ea\u30b9\u30af\u3001\u30ad\u30e3\u30f3\u30bb\u30eb\u6599\u306a\u3069\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u6210\u529f\u3057\u3066\u3044\u308b\u4f1a\u793e\u306f\u5f80\u3005\u306b\u3057\u3066\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u9ad8\u3044\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30b3\u30b9\u30c8\u3092\u8ab2\u3057\u3066\u3001\u305d\u308c\u3092\u7af6\u5408\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u4e57\u308a\u63db\u3048\u308b\u3053\u3068\u30cf\u30fc\u30c9\u30eb\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u65e5\u672c\u306e\u901a\u4fe1\u30ad\u30e3\u30ea\u30a2\uff08NTT\u30c9\u30b3\u30e2\u3001\u30bd\u30d5\u30c8\u30d0\u30f3\u30af\u3001KDDI\u7b49\uff09\u3067\u306f\u3001\u7aef\u672b\u3092\u9577\u671f\u5951\u7d04\u3057\u305f\u4e0a\u3067\u3001\u9014\u4e2d\u89e3\u7d04\u306e\u30ad\u30e3\u30f3\u30bb\u30eb\u6599\u3092\u8ab2\u3059\u3053\u3068\u3067\u3001\u4ed6\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u30b9\u30a4\u30c3\u30c1\u3092\u9632\u3044\u3067\u3044\u307e\u3059\u3002\uff08\u4e00\u65b9\u3067\u3001\u4ed6\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u306e\u4e57\u308a\u63db\u3048\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u512a\u9047\u63aa\u7f6e\u306a\u3069\u3067\u3001\u4ed6\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u306e\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u308b\u65b9\u5411\u306b\u50cd\u304d\u304b\u3051\u308b\u3053\u3068\u3082\u3084\u3063\u3066\u3044\u307e\u3059\uff09<\/p>\n<p>\u307e\u305f\u3001Amazon\u306a\u3069\u306eE\u30b3\u30de\u30fc\u30b9\u3084\u3001\u697d\u5929\u30c8\u30e9\u30d9\u30eb\u306a\u3069\u306f\u30af\u30fc\u30dd\u30f3\u3084\u30dd\u30a4\u30f3\u30c8\u3092\u767a\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u540c\u3058\u30d6\u30e9\u30f3\u30c9\u3092\u4f7f\u3044\u7d9a\u3051\u308b\u3053\u3068\u306b\u304a\u5f97\u611f\u3092\u51fa\u3059\u3053\u3068\u3067\u9867\u5ba2\u306e\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30b3\u30b9\u30c8\u3092\u9ad8\u3081\u3066\u3044\u307e\u3059\u3002\u822a\u7a7a\u4f1a\u793e\u306e\u30de\u30a4\u30ec\u30fc\u30b8\u30b5\u30fc\u30d3\u30b9\u3082\u540c\u69d8\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u9ad8\u3044\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30b3\u30b9\u30c8\u3068\u3044\u3046\u306e\u306f\u9867\u5ba2\u3092\u56f2\u3044\u8fbc\u3080\u306e\u306b\u5927\u5909\u6709\u52b9\u306a\u624b\u6bb5\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<h2>\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30b3\u30b9\u30c8\u304c\u4f4e\u3044\u4f8b<\/h2>\n<p>\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30b3\u30b9\u30c8\u304c\u4f4e\u3044\u72b6\u614b\u3068\u3044\u3046\u306e\u306f\u3001\u8a00\u3044\u63db\u3048\u308b\u3068\u7c21\u5358\u306b\u8907\u88fd\u304c\u3067\u304d\u3066\u3001\u304b\u3064\u5b89\u4fa1\u306a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3067\u8d77\u3053\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u6d17\u5264\u3084\u30c8\u30a4\u30ec\u30c3\u30c8\u30da\u30fc\u30d1\u30fc\u306a\u3069\u306e\u65e5\u7528\u54c1\u306f\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30b3\u30b9\u30c8\u304c\u4f4e\u3044\u88fd\u54c1\u306b\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u306e\u65b9\u3082\u5b89\u3044\u306e\u3067\u3001\u304a\u8a66\u3057\u3067\u4ed6\u30d6\u30e9\u30f3\u30c9\u306b\u7c21\u5358\u306b\u4e57\u308a\u63db\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u98f2\u98df\u5e97\u3082\u6bd4\u8f03\u7684\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30b3\u30b9\u30c8\u306e\u4f4e\u3044\u3082\u306e\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u306a\u305c\u306a\u3089\u3001\u9867\u5ba2\u306f\u6bce\u65e5\u540c\u3058\u3082\u306e\u3092\u98df\u3079\u308b\u3068\u7a7a\u304d\u307e\u3059\u3057\u3001\u7a7a\u8179\u3092\u6e80\u305f\u3059\u305f\u3081\u306a\u3089\u5e97\u8217\u3092\u9078\u3070\u306a\u3044\u30b1\u30fc\u30b9\u3082\u3042\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u3060\u304b\u3089\u3053\u305d\u3001\u3053\u306e\u624b\u306e\u696d\u7a2e\u3067\u306f\u983b\u7e41\u306b\u30d1\u30c3\u30b1\u30fc\u30b8\u3084\u5185\u88c5\u3001\u770b\u677f\u3092\u5909\u3048\u308b\u306a\u3069\u3057\u3066\u9867\u5ba2\u306e\u7372\u5f97\u307e\u305f\u306f\u7dad\u6301\u306b\u52aa\u3081\u308b\u308f\u3051\u3067\u3059\u3002<\/p>\n<div id=\"nsspi-1404616162\" class=\"nsspi-h2-2 nsspi-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-3661469849757690\"\r\n     data-ad-slot=\"6457306725\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div><h2>\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30b3\u30b9\u30c8\u304c\u9ad8\u3044\u4f8b<\/h2>\n<p>\u4ed6\u306b\u306a\u3044\u30e6\u30cb\u30fc\u30af\u306a\u88fd\u54c1\u3068\u3044\u3046\u306e\u306f\u3001\u305d\u308c\u3060\u3051\u3067\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30b3\u30b9\u30c8\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u767a\u58f2\u5f53\u521d\u306eiPod\u3084iPhone\u306a\u3069\u306f\u305d\u3046\u3057\u3066\u985e\u306e\u3082\u306e\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3082\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30b3\u30b9\u30c8\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u306a\u305c\u306a\u3089\u3001\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u4e92\u63db\u6027\u3084\u64cd\u4f5c\u6027\u3068\u3044\u3046\u306e\u306f\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30b3\u30b9\u30c8\u306e\u5927\u4e8b\u306a\u8981\u7d20\u3092\u5360\u3081\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001Windows\u306b\u6163\u308c\u3066\u3044\u308b\u4eba\u304c\u3001\u4ed6\u306eOS\u3084\u305d\u306eOS\u3067\u52d5\u304f\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u3046\u306e\u306f\u9762\u5012\u306a\u3053\u3068\u306a\u306e\u3067\u3001\u305d\u306e\u9762\u5012\u81ed\u3044\u3068\u3044\u3046\u611f\u899a\u305d\u306e\u3082\u306e\u304c\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30b3\u30b9\u30c8\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u5f37\u56fa\u306a\u4eba\u9593\u95a2\u4fc2\u304c\u30d9\u30fc\u30b9\u3068\u306a\u308b\u3088\u3046\u306a\u30d3\u30b8\u30cd\u30b9\uff08\u305f\u3068\u3048\u3070\u3001\u30b9\u30ca\u30c3\u30af\u3084\u7f8e\u5bb9\u5ba4\u306a\u3069\uff09\u3082\u30b9\u30a4\u30c3\u30c1\u30a4\u30f3\u30b0\u30b3\u30b9\u30c8\u304c\u9ad8\u304f\u306a\u308a\u3084\u3059\u3044\u30d3\u30b8\u30cd\u30b9\u3067\u3059\u3002<\/p>\n<div id=\"nsspi-1231768684\" class=\"nsspi-h2-4 nsspi-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-3661469849757690\"\r\n     data-ad-slot=\"6457306725\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div><h2>\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30b3\u30b9\u30c8\u3068\u751f\u6daf\u9867\u5ba2\u4fa1\u5024\uff08LTV\uff09\u306e\u95a2\u4fc2\u6027<\/h2>\n<p>\u524d\u306e\u8a18\u4e8b\u3067\u3082\u7d39\u4ecb\u3057\u305f\u751f\u6daf\u9867\u5ba2\u4fa1\u5024\uff08LTV)\u306f\u3001\u3053\u306e\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30b3\u30b9\u30c8\u3068\u3082\u5bc6\u63a5\u306a\u95a2\u4fc2\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>LTV\u306f\u3001<\/p>\n<p><strong>LTV \uff1d 1\u56de\u3042\u305f\u308a\u8cfc\u5165\u91d1\u984d \u00d7 1\u9867\u5ba2\u306e\u5e73\u5747\u8cfc\u5165\u56de\u6570<\/strong><\/p>\n<p>\u3067\u8a08\u7b97\u3067\u304d\u307e\u3059\u304c\u3001\u30b9\u30a4\u30c3\u30c1\u30a4\u30f3\u30b0\u30b3\u30b9\u30c8\u304c\u9ad8\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u9867\u5ba2\u304c\u751f\u6daf\u306b\u308f\u305f\u3063\u3066\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u8cb7\u3046\u983b\u5ea6\u304c\u9ad8\u307e\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n<p>\u8a00\u3044\u63db\u3048\u308b\u3068\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30b3\u30b9\u30c8\u3092\u9ad8\u3081\u308b\u3053\u3068\u306f\u3001\u305d\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u6c38\u7d9a\u6027\u3092\u652f\u3048\u308b\u5927\u304d\u306a\u30d5\u30a1\u30af\u30bf\u30fc\u3068\u306a\u3063\u3066\u304f\u308b\u3068\u3044\u3046\u308f\u3051\u3067\u3059\u3002<\/p>\n<p><strong><a href=\"https:\/\/www.nsspirt-cashf2.com\/ba\/marketing-index\/\">\u3010\u4ed5\u4e8b\u306b\u5f79\u7acb\u3064\u3011\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u77e5\u8b58\u306f\u3053\u3061\u3089\uff1e\uff1e\uff1e<\/a><\/strong><\/p>\n<p><strong>LTV\u306e\u8a73\u7d30\u89e3\u8aac\u306f\u3053\u3061\u3089\u3092\u3054\u89a7\u304f\u3060\u3055\u3044<\/strong><\/p>\n<p>https:\/\/www.nsspirt-cashf2.com\/ba\/unit-economics\/<\/p>\n<div class=\"booklink-box\" style=\"text-align: left; padding-bottom: 20px; font-size: small; zoom: 1; overflow: hidden;\">\n<div class=\"booklink-footer\" style=\"clear: left;\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7d99\u7d9a\u7684\u306a\u58f2\u4e0a\u3084\u53ce\u76ca\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u65b9\u6cd5\u306e\u3072\u3068\u3064\u3068\u3057\u3066\u3001\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30b3\u30b9\u30c8\u3092\u9ad8\u3081\u308b\u3068\u3044\u3046\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002 \u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u9867\u5ba2\u306e\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30b3\u30b9\u30c8\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002 \u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30b3\u30b9\u30c8\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3<\/p>\n","protected":false},"author":1,"featured_media":1350,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jin_ogp_image_url":"","_jin_last_featured_id":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.nsspirt-cashf2.com\/ba\/wp-json\/wp\/v2\/posts\/103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nsspirt-cashf2.com\/ba\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nsspirt-cashf2.com\/ba\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nsspirt-cashf2.com\/ba\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nsspirt-cashf2.com\/ba\/wp-json\/wp\/v2\/comments?post=103"}],"version-history":[{"count":0,"href":"https:\/\/www.nsspirt-cashf2.com\/ba\/wp-json\/wp\/v2\/posts\/103\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nsspirt-cashf2.com\/ba\/wp-json\/wp\/v2\/media\/1350"}],"wp:attachment":[{"href":"https:\/\/www.nsspirt-cashf2.com\/ba\/wp-json\/wp\/v2\/media?parent=103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nsspirt-cashf2.com\/ba\/wp-json\/wp\/v2\/categories?post=103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nsspirt-cashf2.com\/ba\/wp-json\/wp\/v2\/tags?post=103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}