{"id":2654,"date":"2019-04-05T07:00:31","date_gmt":"2019-04-04T22:00:31","guid":{"rendered":"https:\/\/www.nsspirt-cashf2.com\/?p=2654"},"modified":"2023-09-25T13:43:07","modified_gmt":"2023-09-25T04:43:07","slug":"d2c","status":"publish","type":"post","link":"https:\/\/www.nsspirt-cashf2.com\/ba\/d2c\/","title":{"rendered":"D2C\u3068\u306f\uff1f\u30a2\u30e1\u30ea\u30ab\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u4ea4\u3048\u3066\u89e3\u8aac"},"content":{"rendered":"<p>\u8fd1\u5e74\u3001D2C\u3068\u547c\u3070\u308c\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u304c\u6d41\u884c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001D2C\u306e\u6982\u8981\u3001\u6210\u529f\u4e8b\u4f8b\u3001\u5404\u7a2e\u8003\u5bdf\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<div id=\"nsspi-3671704259\" class=\"nsspi-toc nsspi-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- responsive -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-3661469849757690\"\r\n     data-ad-slot=\"5736131584\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div><h2>D2C\u3068\u306f<\/h2>\n<p>D2C\u3068\u306f\u3001Direct to Consumer\u306e\u7565\u3067\u3001\u6d88\u8cbb\u8005\u306b\u76f4\u8ca9\u3059\u308b\u5f62\u614b\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u3059\u3002<\/p>\n<p>D2C\u306e\u7279\u5fb4\u306f\u3001\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e\u3082\u306e\u3092\u81ea\u793e\u306e\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u9867\u5ba2\u306b\u76f4\u63a5\u5c4a\u3051\u308b\u3068\u3053\u308d\u3067\u3059\u3002<\/p>\n<p>B2C\u306e\u5834\u5408\u3001\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e\u3082\u306e\u306f<a href=\"https:\/\/www.nsspirt-cashf2.com\/ba\/channel-strategy\/\">\u6d41\u901a\u30c1\u30e3\u30cd\u30eb<\/a>\u306b\u4e57\u305b\u3089\u308c\u3066\u3001\u4ee3\u7406\u5e97\u3084\u8ca9\u58f2\u5e97\u306a\u3069\u3092\u901a\u3058\u3066Consumer\uff08\u6d88\u8cbb\u8005\uff09\u306b\u8ca9\u58f2\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001Panasonic\u306e\u5bb6\u96fb\u88fd\u54c1\u306f\u3001\u5927\u624b\u5bb6\u96fb\u91cf\u8ca9\u5e97\u3084\u7cfb\u5217\u306e\u4ee3\u7406\u5e97\u30fb\u8ca9\u58f2\u5e97\u306a\u3069\u3092\u901a\u3057\u3066\u8ca9\u58f2\u3055\u308c\u3066\u3044\u307e\u3059\u3057\u3001\u30ab\u30eb\u30d3\u30fc\u306a\u3069\u304c\u4f5c\u308b\u98df\u54c1\u3082\u30b9\u30fc\u30d1\u30fc\u3068\u3044\u3046\u672b\u7aef\u306e\u6d88\u8cbb\u8005\u3078\u306e\u8ca9\u58f2\u6a5f\u80fd\u3092\u3082\u3063\u305f\u5834\u6240\u3067\u8ca9\u58f2\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001D2C\u3067\u306f\u3001\u305d\u306e\u4e2d\u9593\u306e\u30c1\u30e3\u30cd\u30eb\u3082\u81ea\u793e\u3067\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3057\u3066\u304a\u5ba2\u3055\u3093\u306b\u5546\u54c1\u3092\u5c4a\u3051\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u767a\u9054\u306b\u3001\u500b\u4eba\u3067\u306e\u5546\u54c1\u958b\u767a\u306e\u96e3\u6613\u5ea6\u306e\u4f4e\u4e0b\u304c\u91cd\u306a\u3063\u3066\u3001D2C\u306f\u500b\u4eba\u30ec\u30d9\u30eb\u3067\u3082\u3084\u308c\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>D2C\u306e\u4f8b<\/h2>\n<p>D2C\u306f\u30a2\u30e1\u30ea\u30ab\u3092\u4e2d\u5fc3\u306b\u6210\u529f\u4e8b\u4f8b\u304c\u591a\u304f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u4f1a\u793e\u304c\u6210\u529f\u4e8b\u4f8b\u3068\u3057\u3066\u53d6\u308a\u4e0a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<div class=\"simple-box1\">\n<ul>\n<li>Away\uff1a\u30b9\u30fc\u30c4\u30b1\u30fc\u30b9\u306eD2C<\/li>\n<li>Casper\uff1a\u30de\u30c3\u30c8\u30ec\u30b9\u3092\u59cb\u3081\u3068\u3057\u305f\u5bdd\u5177\u306eD2C<\/li>\n<li>Warby Parker\uff1a\u30e1\u30ac\u30cd\u306eD2C<\/li>\n<\/ul>\n<\/div>\n<p>\u3053\u308c\u3089\u306e\u4f1a\u793e\u306f\u81ea\u793e\u3067\u4f5c\u3063\u305f\u5546\u54c1\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u8ca9\u58f2\u307e\u305f\u306f\u81ea\u793e\u306e\u76f4\u55b6\u30b7\u30e7\u30c3\u30d7\u3067\u8ca9\u58f2\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u3061\u3089\u306e\u30d6\u30ed\u30b0\u300c<a href=\"https:\/\/note.mu\/bluerasheen\/n\/n863b500d2d42?fbclid=IwAR2I1gMBHZZ27qgMck0KAHGrND768i_OO1-LDTfLlRTMRspyc9xcC8zBUFQ\">D2C\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u8996\u5bdf\u8a18<\/a>\u300d\u306b\u30b7\u30e7\u30fc\u30eb\u30fc\u30e0\u306e\u8a2a\u554f\u4f53\u9a13\u8a18\u304c\u3042\u308b\u306e\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u5546\u54c1\u3092\u6271\u3063\u3066\u3044\u308b\u304b\u53c2\u8003\u306b\u306a\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u5404\u4f1a\u793e\u306e\u6982\u8981\u3092\u4ee5\u4e0b\u306b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>Away<\/h3>\n<p>\u30b9\u30fc\u30c4\u30b1\u30fc\u30b9\u306e\u4f1a\u793e\u3067\u3059\u3002\u6709\u540d\u30d6\u30e9\u30f3\u30c9\u3068\u683c\u5b89\u30d6\u30e9\u30f3\u30c9\u306e\u9593\u306e\u4fa1\u683c\u3067\u3001\u5c11\u3057\u8cea\u306e\u3088\u3044\u30b9\u30fc\u30c4\u30b1\u30fc\u30b9\u3092\u624b\u9803\u306a\u5024\u6bb5\u3067\u8ca9\u58f2\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u65c5\u884c\u597d\u304d\u306e2\u4eba\u306e\u5973\u6027\u304c\u5171\u540c\u3067\u5275\u696d\u3057\u3066\u304a\u308a\u3001\u3053\u3093\u306a\u30b9\u30fc\u30c4\u30b1\u30fc\u30b9\u304c\u3042\u3063\u305f\u3089\u3088\u3044\u306a\u3092\u81ea\u5206\u305f\u3061\u3067\u5b9f\u73fe\u3057\u3066\u3057\u307e\u3063\u305f\u4f1a\u793e\u3067\u3059\u3002\u30b9\u30fc\u30c4\u30b1\u30fc\u30b9\u3067\u30b9\u30de\u30db\u306e\u5145\u96fb\u304c\u53ef\u80fd\u3001\u6c38\u4e45\u4fdd\u8a3c\u4ed8\u3067\u58ca\u308c\u3066\u3082\u4fee\u7406\u3057\u3066\u304f\u308c\u308b\u306a\u3069\u306e\u30b5\u30fc\u30d3\u30b9\u304c\u4ed8\u5e2f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.awaytravel.com\/\">https:\/\/www.awaytravel.com\/<\/a><\/p>\n<p>https:\/\/twitter.com\/alan_arakawa\/status\/1103611323013828609<\/p>\n<h3>Casper<\/h3>\n<p>\u30de\u30c3\u30c8\u30ec\u30b9\u306e\u4f1a\u793e\u3067\u3059\u3002\u30de\u30c3\u30c8\u30ec\u30b9\u3092\u5727\u7e2e\u3057\u3066\u5c0f\u578b\u51b7\u8535\u5eab\u304f\u3089\u3044\u306e\u5927\u304d\u3055\u306b\u3057\u3066\u9867\u5ba2\u306e\u3068\u3053\u308d\u306b\u5c4a\u3051\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u5546\u54c1\u3092\u8cb7\u3046\u8cfc\u8cb7\u5c64\u304c\u6c7a\u3057\u3066\u5e83\u3044\u5bb6\u306b\u306f\u4f4f\u3093\u3067\u3044\u306a\u3044\u3053\u3068\u304b\u3089\u3001\u5c4a\u3051\u308b\u3068\u304d\u306e\u6301\u3061\u904b\u3073\u304c\u7c21\u5358\u306b\u306a\u308b\u3088\u3046\u306b\u5727\u7e2e\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u307e\u305f100\u65e5\u9593\u7121\u511f\u3067\u8fd4\u54c1\u53ef\u80fd\u3068\u3044\u3046\u4fdd\u8a3c\u5185\u5bb9\u304c\u4ed8\u5e2f\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/casper.com\/home\/\">https:\/\/casper.com\/home\/<\/a><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"ja\">\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u90ca\u5916\u306eTarget\u306b\u5bc4\u3063\u305f\u3093\u3060\u3051\u3069\u3001MD\u304c\u3059\u3054\u3044\u3088\u304f\u306a\u3063\u3066\u3044\u3066\u8cb7\u3044\u7269\u5ba2\u304c\u591a\u3044\u3053\u3068\u306b\u3081\u3061\u3083\u304f\u3061\u3083\u7d0d\u5f97\u3057\u305f\u3002\u3061\u3087\u3063\u3068\u3057\u305f\u6d88\u8017\u54c1\u985e\u3084\u7740\u308b\u671f\u9593\u306e\u77ed\u3044\u670d\u3068\u304bTarget\u3067\u63c3\u3046\u304b\u3089\u3046\u307e\u304f\u5bb6\u65cf\u9700\u8981\u304c\u53d6\u308c\u3066\u305d\u3046\u3002Casper\u306e\u30de\u30c3\u30c8\u30ec\u30b9\u3082\u58f2\u3063\u3066\u305f\u3002\u3084\u306f\u308a\u73fe\u5834\u306b\u8db3\u3092\u904b\u3076\u306e\u306f\u5927\u4e8b\u3002 <a href=\"https:\/\/t.co\/TjlY44Fj8c\">pic.twitter.com\/TjlY44Fj8c<\/a><\/p>\n<p>\u2014 Rie Ehara &#x1f33f; (@rie_rev) <a href=\"https:\/\/twitter.com\/rie_rev\/status\/1064426083292864512?ref_src=twsrc%5Etfw\">November 19, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3>Warby Parker<\/h3>\n<p>\u30e1\u30ac\u30cd\u306e\u4f1a\u793e\u3067\u3059\u3002\u30e1\u30ac\u30cd\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u3067\u8ca9\u58f2\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u304c\u3001\u8a66\u7740\u304c\u3067\u304d\u306a\u3044\u3068\u3053\u308d\u3092\u72ec\u7279\u306e\u30b5\u30fc\u30d3\u30b9\u3067\u88dc\u5b8c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u304a\u5ba2\u3055\u3093\u306b\u30e1\u30ac\u30cd\u306e\u30d5\u30ec\u30fc\u30e0\u30925\u3064\u9001\u3063\u3066\u8a66\u7740\u3057\u3066\u3082\u3089\u3063\u305f\u4e0a\u3067\u3001\u6c17\u306b\u5165\u3063\u305f\u3082\u306e\u304c\u3042\u308c\u3070\u3001\u305d\u306e\u5f8c\u30ec\u30f3\u30ba\u3092\u9001\u308b\u3068\u3044\u3046\u65b9\u6cd5\u3092\u3068\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u914d\u9001\u8fd4\u9001\u306f\u7121\u6599\u3067\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u306fAway\u306e\u5275\u696d\u8005\u306e\u4e8c\u4eba\u306e\u524d\u8077\u306f\u3001\u3053\u306eWarby Parker\u3060\u3063\u305f\u306e\u3067\u3001D2C\u4f01\u696d\u51fa\u8eab\u8005\u304c\u5225\u306eD2C\u4f01\u696d\u3092\u5275\u696d\u3057\u3066\u3044\u305f\u306e\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.warbyparker.com\/\">https:\/\/www.warbyparker.com\/<\/a><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"ja\">\u30e1\u30ac\u30cdEC\u306eWarby parker\u3001\u8996\u529b\u691c\u67fb\u30a2\u30d7\u30ea\u3092\u30ea\u30ea\u30fc\u30b9\u3002\u533b\u5e2b\u304c\u6700\u5f8c\u306b\u30c1\u30a7\u30c3\u30af\u3057\u3066\u3001\u5e97\u8217\u306b\u884c\u304b\u306a\u304f\u3066\u3082\u30e1\u30ac\u30cd\u304c\u8cb7\u3048\u308b\u3088\u3046\u306b\u306a\u308b\u3063\u3066\u3002<\/p>\n<p>\u3053\u3053\u306fiPhone X\u306e\u9854\u8a8d\u8b58\u3067\u4f3c\u5408\u3046\u30e1\u30ac\u30cd\u3092\u30ec\u30b3\u30e1\u30f3\u30c9\u3057\u305f\u308a\u3001\u3044\u3044\u611f\u3058\u306b\u30c6\u30c3\u30af\u53d6\u308a\u5165\u308c\u3066\u308b\u611f\u3058<br \/>\n2\u5104\u30c9\u30eb\u4ee5\u4e0a\u8abf\u9054\u6e08\u307f<br \/>\nWarby Parker <a href=\"https:\/\/t.co\/opn9rmRyOO\">https:\/\/t.co\/opn9rmRyOO<\/a><\/p>\n<p>\u2014 NOZOMI OKUMA&#x1f4da;POOL\u3063\u3066\u30b5\u30fc\u30d3\u30b9\u4f5c\u3063\u3066\u307e\u3059 (@ok_nozomi) <a href=\"https:\/\/twitter.com\/ok_nozomi\/status\/974443920728862720?ref_src=twsrc%5Etfw\">March 16, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>\u3053\u306e\u4ed6\u306b\u3082\u3001DOLLAR SHAVE CLUB\u3068\u3044\u3046\u9aed\u5243\u308a\u30e1\u30fc\u30ab\u30fc\u3084\u3001EVERLANE\u3068\u3044\u3046\u30a2\u30d1\u30ec\u30eb\u30e1\u30fc\u30ab\u30fc\u306a\u3069\u304cD2C\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u6709\u540d\u3067\u3059\u3002\uff08EVERLANE\u306f\u3001\u4f55\u3068\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u4e0a\u3067\u5168\u3066\u306e\u5546\u54c1\u306e\u539f\u4fa1\u60c5\u5831\u3092\u30aa\u30fc\u30d7\u30f3\u306b\u3057\u3066\u3057\u307e\u3063\u3066\u3044\u307e\u3059\uff09<\/p>\n<div id=\"nsspi-1399681829\" class=\"nsspi-h2-2 nsspi-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-3661469849757690\"\r\n     data-ad-slot=\"6457306725\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div><h2>D2C\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>D2C\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30e1\u30ea\u30c3\u30c8<\/h3>\n<ul>\n<li>\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u3092\u4ecb\u3055\u306a\u3044\u306e\u3067\u30b3\u30b9\u30c8\u3092\u5b89\u304f\u3067\u304d\u308b<\/li>\n<li>\u4f5c\u308a\u624b\u304c\u6d88\u8cbb\u8005\u30fb\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u76f4\u63a5\u58f0\u3092\u62fe\u3048\u308b<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u304c\u5bb9\u6613\u3067\u3042\u308b<\/li>\n<\/ul>\n<h3>\u30c7\u30e1\u30ea\u30c3\u30c8<\/h3>\n<ul>\n<li>\u898f\u6a21\u306e\u6025\u62e1\u5927\u304c\u96e3\u3057\u3044<\/li>\n<li>\u81ea\u793e\u3067\u5168\u3066\u3092\u63c3\u3048\u308b\u305f\u3081\u306e\u6295\u8cc7\u304c\u5fc5\u8981\u3068\u306a\u308b<\/li>\n<\/ul>\n<p>\u3057\u304b\u3057\u3001\u8fd1\u5e74\u3067\u306f\u3053\u306e\u898f\u6a21\u306e\u6025\u62e1\u5927\u3092\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084SNS\u304c\u88dc\u5b8c\u3059\u308b\u5f79\u76ee\u3092\u679c\u305f\u3057\u3066\u304f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5275\u696d\u5f53\u521d\u306f\u30ea\u30a2\u30eb\u5e97\u8217\u3092\u6301\u305f\u306a\u304f\u3066\u3082\u5546\u54c1\u3092\u8ca9\u58f2\u3067\u304d\u307e\u3059\u3057\u3001\u5546\u54c1\u304c\u4eba\u6c17\u306b\u306a\u308b\u3068SNS\u3092\u4f7f\u3063\u3066\u53e3\u30b3\u30df\u3067\u4e00\u6c17\u306b\u5e83\u304c\u308b\u306e\u3067\u3001\u4ee5\u524d\u306b\u6bd4\u3079\u308b\u3068\u81ea\u793e\u5e97\u8217\u304c\u306a\u304f\u3066\u3082\u3042\u308b\u7a0b\u5ea6\u307e\u3067\u898f\u6a21\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u5bb9\u6613\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>D2C\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>D2C\u306f\u5192\u982d\u3067\u89e3\u8aac\u3057\u305f\u3068\u304a\u308a\u3001\u88fd\u9020\u8005\u304c\u6d88\u8cbb\u8005\u3068\u76f4\u63a5\u53d6\u5f15\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3059\u304c\u3001\u5358\u306b\u305d\u308c\u3060\u3051\u306b\u306f\u7559\u307e\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u76f4\u63a5\u6d88\u8cbb\u8005\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u3067\u304d\u308b\u5f37\u307f\u3092\u6d3b\u304b\u3057\u3066\u3001\u65e2\u5b58\u306eB2C\u578b\u306e\u4f01\u696d\u306b\u306f\u3067\u304d\u306a\u3044\u3053\u3068\u3001\u307e\u305f\u306f\u3084\u308a\u306b\u304f\u3044\u3053\u3068\u3092\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3053\u3068\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u7d4c\u55b6\u8005\u3084\u5f93\u696d\u54e1\u304cSNS\u3067\u767a\u4fe1\u3057\u3066\u3001\u9867\u5ba2\u3068\u76f4\u63a5\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b<\/li>\n<li>\u5275\u696d\u521d\u671f\u306b\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u3057\u304b\u8ca9\u58f2\u3067\u304d\u306a\u3044\u3053\u3068\u3092\u88dc\u5b8c\u3059\u308b\u305f\u3081\u306b\u3001\u304a\u8a66\u3057\u671f\u9593\u3092\u8a2d\u3051\u3066\u3044\u308b<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u8d77\u70b9\u3067\u62e1\u6563\u3055\u308c\u3066\u3044\u304f<\/li>\n<li>\u5358\u306a\u308b\u7269\u58f2\u308a\u3067\u306f\u306a\u304f\u4f53\u9a13\u3084\u30b9\u30c8\u30fc\u30ea\u30fc\u306a\u3069\u30bb\u30c3\u30c8\u3067\u58f2\u308a\u8fbc\u3093\u3067\u3044\u308b<\/li>\n<\/ul>\n<p>\u6700\u5f8c\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u88dc\u8db3\u3057\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001Away\u306f\u30b9\u30fc\u30c4\u30b1\u30fc\u30b9\u3092\u8ca9\u58f2\u3057\u3066\u3044\u307e\u3059\u304c\u3001Away\u304c\u58f2\u3063\u3066\u3044\u308b\u306e\u306f\u826f\u8cea\u306a\u65c5\u884c\u4f53\u9a13\u3067\u3059\u3002<\/p>\n<p>\u4ee5\u524d\u306e\u8a18\u4e8b\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u30e2\u30ce\u58f2\u308a\u3067\u306f\u306a\u304f\u3001\u30b3\u30c8\u58f2\u308a\u3092\u8003\u3048\u3088\u3046\u3068\u66f8\u304d\u307e\u3057\u305f\u304c\u3001\u307e\u3055\u306bAway\u306f\u826f\u8cea\u306a\u65c5\u884c\u4f53\u9a13\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u5358\u306b\u30b9\u30fc\u30c4\u30b1\u30fc\u30b9\u3092\u8ca9\u58f2\u3059\u308b\u3060\u3051\u306b\u7559\u307e\u3089\u305a\u3001\u8c4a\u304b\u306a\u65c5\u884c\u4f53\u9a13\u3092\u60f3\u50cf\u3067\u304d\u308b\u96d1\u8a8c\u3082\u30e6\u30fc\u30b6\u30fc\u306b\u9001\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p><strong>\u30b3\u30c8\u306e\u4fa1\u5024\u306b\u3064\u3044\u3066\u66f8\u3044\u305f\u8a18\u4e8b\u306f\u3053\u3061\u3089\u3067\u3059<\/strong><\/p>\n<p>https:\/\/www.nsspirt-cashf2.com\/ba\/how-to-claim-values\/<\/p>\n<p>\u307e\u305f\u3001Casper\u3082\u5358\u306b\u30de\u30c3\u30c8\u30ec\u30b9\u3092\u58f2\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u826f\u8cea\u306a\u7761\u7720\u4f53\u9a13\u3092\u8ca9\u58f2\u3057\u3088\u3046\u3068\u52aa\u3081\u3066\u3044\u307e\u3059\u3002\u5b9f\u969b\u306b\u30de\u30c3\u30c8\u30ec\u30b9\u3060\u3051\u3067\u306a\u304f\u3001\u30d9\u30c3\u30c9\u306e\u6a2a\u306b\u7f6e\u304f\u30ad\u30e3\u30d3\u30cd\u30c3\u30c8\u3084\u3001\u72ac\u306e\u30d9\u30c3\u30c9\u306a\u3069\u3082\u8ca9\u58f2\u3057\u3066\u3044\u307e\u3059\u3002\u30da\u30c3\u30c8\u307e\u3067\u542b\u3081\u3066\u826f\u8cea\u306a\u7761\u7720\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3088\u3046\u3068\u3044\u3046\u308f\u3051\u3067\u3059\u3002<\/p>\n<p>D2C\u3067\u6210\u529f\u3057\u3066\u3044\u308b\u4f1a\u793e\u306f\u3001\u3053\u3046\u3057\u305f\u3053\u3068\u3092\u30b9\u30c8\u30fc\u30ea\u30fc\u3068\u3057\u3066\u6d88\u8cbb\u8005\u306b\u4f1d\u3048\u3066\u3001\u305d\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u306b\u5171\u611f\u3057\u305f\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\uff08\u5fe0\u8aa0\u5fc3\uff09\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u3092\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>D2C\u306b\u95a2\u3059\u308b\u8003\u5bdf<\/h2>\n<p>\u30a2\u30e1\u30ea\u30ab\u3067\u6025\u6210\u9577\u3057\u3066\u3044\u308b\u3068\u3042\u3063\u3066\u3001D2C\u306b\u3064\u3044\u3066\u8003\u5bdf\u3057\u3066\u3044\u308b\u6587\u732e\u306f\u591a\u6570\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001<a href=\"https:\/\/amzn.to\/2lJLgua\">WIRED\uff08\u30ef\u30a4\u30a2\u30fc\u30c9\uff09Vol.34<\/a>\u306b\u306f\u3001D2C\u30d6\u30e9\u30f3\u30c9\u306eWarby Parker\u3092\u4f8b\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u4f38\u3073\u308b\u7406\u7531\u3092\u6b21\u306e\u3088\u3046\u306b\u8a18\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>Warby Parker\u306f\u3001\u30d5\u30a1\u30a6\u30f3\u30c0\u30fc\u306e\u3072\u3068\u308a\u304c\u65c5\u884c\u3067\u30e1\u30ac\u30cd\u3092\u306a\u304f\u3057\u3066\u3057\u307e\u3063\u305f\u3082\u306e\u306e\u3001\u9ad8\u984d\uff08\u5f53\u6642\u3001\u7d04$700\uff09\u306a\u305f\u3081\u306b\u3059\u3050\u306b\u8cb7\u3044\u76f4\u305b\u305a\u30011\u5b66\u671f\u9593\u3001\u30e1\u30ac\u30cd\u306a\u3057\u3067\u6388\u696d\u3092\u53d7\u3051\u3056\u308b\u3092\u3048\u306a\u304b\u3063\u305f\u4f53\u9a13\u304c\u30d6\u30e9\u30f3\u30c9\u30b9\u30bf\u30fc\u30c8\u306e\u304d\u3063\u304b\u3051\u3067\u3059\u3002<\/p>\n<p>\uff08\u4e2d\u7565\uff09<\/p>\n<p>\u5f7c\u3089\u304c\u30b9\u30b1\u30fc\u30eb\u3067\u304d\u308b\u7406\u7531\u306f\u6587\u8108\u5f62\u6210\u529b\u306b\u52a0\u3048\u3001\u65e2\u5b58\u306e\u696d\u754c\u306b\u98a8\u7a74\u3092\u958b\u3051\u308b\u201d\u65b0\u305f\u306a\u4ed5\u7d44\u307f\u201d\u3092\u3064\u304f\u308b\u80fd\u529b\u306b\u9577\u3051\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<\/p><\/blockquote>\n<p>\u30a2\u30e1\u30ea\u30ab\u30fb\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u30b0\u30ec\u30fc\u30c8\u30fb\u30aa\u30fc\u30af\u30b9\u30fb\u30d9\u30f3\u30c1\u30e3\u30fc\u30fb\u30ad\u30e3\u30d4\u30bf\u30eb\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u3067\u3042\u308b\u30d8\u30f3\u30ea\u30fc\u30fb\u30de\u30af\u30ca\u30de\u30e9\u6c0f\u306fD2C\u306b\u3064\u3044\u3066\u6b21\u306e\u3088\u3046\u306b\u8a00\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>D2C\u30d6\u30e9\u30f3\u30c9\u306e\u8981\u7d20\u306e\u306a\u304b\u306b\u306f\u3001\u5f93\u6765\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u3082\u3063\u3068\u4f3c\u3066\u3044\u308b\u3088\u3046\u306b\u898b\u3048\u308b\u3082\u306e\u3082\u3042\u308b\u3002\u305d\u308c\u306f\u305d\u308c\u3067\u3044\u3044\u3002\u3060\u304c\u3001\u6211\u3005\u304c\u4fa1\u5024\u3092\u898b\u51fa\u3059\u306e\u306f\u3001<span style=\"text-decoration: underline;\"><strong>\u9867\u5ba2\u3068\u76f4\u63a5\u3084\u308a\u3068\u308a\u3059\u308b\u624b\u6bb5\u304c\u3042\u308b<\/strong><strong>\u3053\u3068<\/strong><\/span>\u3060\u3002\u4e00\u3064\u3072\u3068\u3064\u306e\u3084\u308a\u3068\u308a\u306f\u3001\u5fc5\u305a\u3057\u3082\u53d6\u5f15\u306b\u3064\u306a\u304c\u3089\u306a\u304f\u3066\u3082\u3044\u3044\u3002<\/p>\n<p>\uff08\u4e2d\u7565\uff09<\/p>\n<p>\u3053\u308c\u307e\u3067\u306b\u898b\u305f\u306a\u304b\u3067\u3082\u3063\u3068\u3082\u6210\u529f\u3057\u3066\u3044\u308b<span style=\"text-decoration: underline;\"><strong>\u30d6\u30e9\u30f3\u30c9\u3068\u306f\u3001\u672c\u5f53\u306f\u7d04\u675f<\/strong><strong>\u3067\u3042\u308a\u3001\u9867\u5ba2\u3068\u3068\u3082\u306b\u7bc9\u3044\u3066\u3044\u304f\u4fe1\u983c<\/strong><\/span>\u3060\u3002\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u62c5\u5f53\u8005\u3068\u306e\u3084\u308a\u3068\u308a\u3084\u3001\u81ea\u5b85\u306b\u5c4a\u304f\u5546\u54c1\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u3082\u306e\u3092\u4fe1\u983c\u3067\u304d\u308b\u72b6\u614b\u3060\u3002<\/p>\n<p><a href=\"https:\/\/digiday.jp\/brands\/great-oaks-henry-mcnamara-highly-skeptical-dtc-playbook\/\">DIGIDAY\u8a18\u4e8b<\/a>\u3088\u308a\u5f15\u7528<\/p><\/blockquote>\n<p>\u3061\u306a\u307f\u306b\u3001\u30ea\u30f3\u30af\u5148\u306e\u8a18\u4e8b\u3067\u30de\u30af\u30ca\u30de\u30e9\u6c0f\u306f\u3001D2C\u3068\u3044\u3046\u8a00\u8449\u306f\u3059\u3067\u306b\u53e4\u304f\u3001DNVB\uff08Digitally Native Vertical Brand\uff09\uff08\u76f4\u8a33\u3059\u308b\u3068\u300c\u30c7\u30b8\u30bf\u30eb\u30fb\u30cd\u30a4\u30c6\u30a3\u30d6\u3092\u8d77\u70b9\u306b\u751f\u307e\u308c\u305f\u30d0\u30fc\u30c6\u30a3\u30ab\u30eb\u30fb\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u7279\u5316\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u300d\uff09\u3068\u3044\u3046\u547c\u3073\u540d\u304c\u9069\u5207\u3060\u3068\u66f8\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6700\u5f8c\u306b\u81ea\u8eab\u3082D2C\u30d6\u30e9\u30f3\u30c9\u306e\u7d4c\u55b6\u8005\u3067\u3042\u308b\u30d5\u30a1\u30d6\u30ea\u30c3\u30af\u6771\u4eac\u306e\u68ee\u6c0f\u304c\u307e\u3068\u3081\u305f\u30d7\u30ec\u30bc\u30f3\u306e\u30ea\u30f3\u30af\u3092\u8cbc\u308a\u4ed8\u3051\u3066\u304a\u304d\u307e\u3059\u3002<\/p>\n<p>D2C\u306b\u3064\u3044\u3066\u3001\u7d4c\u9a13\u8005\u306a\u3089\u3067\u306f\u306e\u8996\u70b9\u304b\u3089\u3001\u3068\u3066\u3082\u308f\u304b\u308a\u3084\u3059\u304f\u307e\u3068\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><iframe loading=\"lazy\" title=\"\u3010\u516c\u958b\u7d42\u4e86\u3011\u306a\u305c\u3084\u308b\uff1f\u3069\u3046\u3084\u308b\uff1f\u9032\u6483\u306eD2C\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7(2019\u5e74\u7248) by FABRIC TOKYO \/ Why How D2C Start Guide\" id=\"talk_frame_537815\" class=\"speakerdeck-iframe\" src=\"\/\/speakerdeck.com\/player\/ca9d915a049a4949824aa7ce30a60cad\" width=\"500\" height=\"281\" style=\"aspect-ratio:500\/281; border:0; padding:0; margin:0; background:transparent;\" frameborder=\"0\" allowtransparency=\"true\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div id=\"nsspi-2596868938\" class=\"nsspi-h2-4 nsspi-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-3661469849757690\"\r\n     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[]).push({});\r\n<\/script><\/div><h2>\u307e\u3068\u3081<\/h2>\n<p>\u65e5\u672c\u3067\u306f\u3042\u307e\u308a\u4e00\u822c\u7684\u306b\u306a\u3063\u3066\u3044\u306a\u3044D2C\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u4eca\u5f8c\u305d\u306e\u88fe\u91ce\u306f\u5e83\u304c\u3063\u3066\u3044\u304f\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u65e5\u672c\u306b\u3082D2C\u304c\u5e83\u304c\u308b\u571f\u58cc\u304c\u3059\u3067\u306b\u51fa\u6765\u4e0a\u304c\u3063\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u6d88\u8cbb\u8005\u304c\u30e2\u30ce\u3088\u308a\u3082\u30b3\u30c8\u30fb\u4f53\u9a13\u3092\u91cd\u8996\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u308b<\/li>\n<li>\u5546\u54c1\u304c\u30b3\u30e2\u30c7\u30a3\u30c6\u30a3\u5316\u3057\u3066\u304d\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u304c\u5927\u4e8b\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u308b<\/li>\n<\/ul>\n<p>\u3053\u3046\u3057\u305f\u5909\u5316\u306b\u52a0\u3048\u3066\u3001\u6d88\u8cbb\u8005\u306f\u898b\u6804\u3067\u8cb7\u3044\u7269\u3092\u3059\u308b\u3053\u3068\u304c\u5c11\u306a\u304f\u306a\u308a\u3001\u5b9f\u969b\u306b\u5fc5\u8981\u306a\u3082\u306e\u3092\u5fc5\u8981\u306a\u5206\u3060\u3051\u304a\u91d1\u3092\u4f7f\u3046\u3068\u3044\u3046\u50be\u5411\u304c\u5f37\u307e\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u3046\u8003\u3048\u308b\u3068\u3001\u3053\u306eD2C\u30e2\u30c7\u30eb\u306f\u3001\u4ee5\u524d\u3053\u306e\u30d6\u30ed\u30b0\u3067\u7d39\u4ecb\u3057\u305f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30fb\u30e2\u30c7\u30eb\u3068\u7d44\u307f\u5408\u308f\u305b\u305f\u4e0a\u3067\u3001\u4eca\u5f8c\u306e\u30e1\u30fc\u30ab\u30fc\u304c\u7372\u308b\u3079\u304d\u65b9\u5411\u6027\u306e1\u3064\u3068\u306a\u3063\u3066\u3044\u304f\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><strong>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30fb\u30e2\u30c7\u30eb\u306b\u3064\u3044\u3066\u66f8\u3044\u305f\u8a18\u4e8b\u306f\u3053\u3061\u3089\u3067\u3059<\/strong><\/p>\n<p>https:\/\/www.nsspirt-cashf2.com\/ba\/subscription\/<\/p>\n<p><strong><a href=\"https:\/\/www.nsspirt-cashf2.com\/ba\/marketing-index\/\">\u3010\u4ed5\u4e8b\u306b\u5f79\u7acb\u3064\u3011\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u77e5\u8b58\u306f\u3053\u3061\u3089\uff1e\uff1e\uff1e<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8fd1\u5e74\u3001D2C\u3068\u547c\u3070\u308c\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u304c\u6d41\u884c\u3057\u3066\u3044\u307e\u3059\u3002 \u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001D2C\u306e\u6982\u8981\u3001\u6210\u529f\u4e8b\u4f8b\u3001\u5404\u7a2e\u8003\u5bdf\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002 D2C\u3068\u306f D2C\u3068\u306f\u3001Direct to Consumer\u306e\u7565\u3067\u3001\u6d88\u8cbb\u8005\u306b\u76f4\u8ca9\u3059\u308b\u5f62\u614b\u306e<\/p>\n","protected":false},"author":1,"featured_media":2662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jin_ogp_image_url":"","_jin_last_featured_id":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.nsspirt-cashf2.com\/ba\/wp-json\/wp\/v2\/posts\/2654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nsspirt-cashf2.com\/ba\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nsspirt-cashf2.com\/ba\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nsspirt-cashf2.com\/ba\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nsspirt-cashf2.com\/ba\/wp-json\/wp\/v2\/comments?post=2654"}],"version-history":[{"count":0,"href":"https:\/\/www.nsspirt-cashf2.com\/ba\/wp-json\/wp\/v2\/posts\/2654\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nsspirt-cashf2.com\/ba\/wp-json\/wp\/v2\/media\/2662"}],"wp:attachment":[{"href":"https:\/\/www.nsspirt-cashf2.com\/ba\/wp-json\/wp\/v2\/media?parent=2654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nsspirt-cashf2.com\/ba\/wp-json\/wp\/v2\/categories?post=2654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nsspirt-cashf2.com\/ba\/wp-json\/wp\/v2\/tags?post=2654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}