{"id":5069,"date":"2019-07-30T07:00:56","date_gmt":"2019-07-29T22:00:56","guid":{"rendered":"https:\/\/www.nsspirt-cashf2.com\/?p=5069"},"modified":"2023-09-25T13:40:29","modified_gmt":"2023-09-25T04:40:29","slug":"customer-journey","status":"publish","type":"post","link":"https:\/\/www.nsspirt-cashf2.com\/ba\/customer-journey\/","title":{"rendered":"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3068\u306f\u3010\u4f5c\u308a\u65b9\u30fb\u4e8b\u4f8b\u3011"},"content":{"rendered":"<p><a 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src=\"https:\/\/www.nsspirt-cashf2.com\/wp-content\/uploads\/2019\/07\/customer-journey002.jpg\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u4e0a\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\" width=\"542\" height=\"114\" \/>\n<h3>\u5404\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308b\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3001\u60a9\u307f\u3001\u611f\u60c5\u306e\u52d5\u304d\u3092\u66f8\u304d\u51fa\u3059<\/h3>\n<p>\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3068\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u660e\u78ba\u306b\u3067\u304d\u305f\u3089\u3001\u5404\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308b\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3001\u60a9\u307f\u3001\u611f\u60c5\u306e\u52d5\u304d\u3092\u793a\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u4e0b\u56f3\u304c\u305d\u306e\u4f8b\u3067\u3059\u3002<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5073\" src=\"https:\/\/www.nsspirt-cashf2.com\/wp-content\/uploads\/2019\/07\/customer-journey004.jpg\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f8b\" width=\"544\" height=\"354\" \/>\n<p>\u3053\u306e\u3088\u3046\u306b\u30de\u30c3\u30d7\u4e0a\u306b\u307e\u3068\u3081\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u4e2d\u3067\u3001\u3069\u3053\u306b\u30b9\u30c8\u30ec\u30b9\u3092\u611f\u3058\u3066\u3044\u3066\u6539\u5584\u7dca\u6025\u5ea6\u304c\u9ad8\u3044\u304b\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30e6\u30fc\u30b6\u30fc\u306b\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u3057\u3066\u4eee\u8aac\u3092\u691c\u8a3c\u3059\u308b<\/h3>\n<p>\u4e0a\u8a18\u306e\u30da\u30eb\u30bd\u30ca\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306f\u3001\u4eee\u8aac\u306b\u57fa\u3065\u3044\u3066\u4f5c\u3089\u308c\u305f\u3082\u306e\u306a\u306e\u3067\u3001\u672c\u5f53\u306b\u305d\u3046\u306a\u306e\u304b\u3092\u691c\u8a3c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u306b\u6709\u52b9\u306b\u306a\u308b\u306e\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3067\u3059\u3002<\/p>\n<p>\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3067\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e3\u70b9\u3092\u660e\u3089\u304b\u306b\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<div class=\"simple-box1\">\n<ol>\n<li>\u9867\u5ba2\u304c\u6301\u3064\u8ab2\u984c\uff08\u6700\u3082\u5927\u304d\u306a\u8ab2\u984c\u3092\u6700\u59273\u3064\uff09<\/li>\n<li>\u73fe\u72b6\u306e\u4ee3\u66ff\u6848\uff08\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u3001\u73fe\u72b6\u4f7f\u3063\u3066\u3044\u308b\u624b\u6bb5\uff09<\/li>\n<li>\u4e0a\u8a18\u306e\u8ab2\u984c\u3092\u6301\u3063\u3066\u3044\u308b\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\uff08\u30da\u30eb\u30bd\u30ca\u306e\u7cbe\u7dfb\u5316\uff09<\/li>\n<\/ol>\n<\/div>\n<p>\u3053\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306e\u76ee\u7684\u306f\u3001\u4eee\u8aac\u30d9\u30fc\u30b9\u3067\u4f5c\u3063\u305f\u30da\u30eb\u30bd\u30ca\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u691c\u8a3c\u304a\u3088\u3073\u4fee\u6b63\u306a\u306e\u3067\u3001\u305d\u308c\u306b\u7279\u5316\u3057\u305f\u8cea\u554f\u3092\u7e70\u308a\u8fd4\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u4e00\u822c\u7684\u306a\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u4ee5\u4e0b\u306e6\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\" border=\"1\">\n<tbody>\n<tr>\n<td style=\"width: 32.3188%;\">\u5c0e\u5165<\/td>\n<td style=\"width: 67.6812%;\">\u304a\u4e92\u3044\u306e\u7dca\u5f35\u3092\u89e3\u304f\u305f\u3081\u306e\u4f1a\u8a71\u3057\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306e\u80cc\u666f\u3092\u8aaa\u660e\u3057\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 32.3188%;\">\u5c5e\u6027\u60c5\u5831\u306e\u53ce\u96c6<\/td>\n<td style=\"width: 67.6812%;\">\u6027\u5225\u3001\u5e74\u9f62\u3001\u60f3\u5b9a\u5e74\u53ce\u3001\u8da3\u5473\u3001\u4f11\u65e5\u306b\u3084\u3063\u3066\u3044\u308b\u3053\u3068\u7b49\u3001\u30da\u30eb\u30bd\u30ca\u3092\u6574\u7406\u3059\u308b\u969b\u306b\u5fc5\u8981\u3068\u306a\u308b\u5c5e\u6027\u60c5\u5831\u3092\u96c6\u3081\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 32.3188%;\">\u4e0a\u4f4d3\u8ab2\u984c\u306e\u7279\u5b9a<\/td>\n<td style=\"width: 67.6812%;\">\u9867\u5ba2\u304c\u611f\u3058\u3066\u3044\u308b\u4e0a\u4f4d3\u3064\u306e\u8ab2\u984c\u3092\u805e\u304d\u51fa\u3057\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 32.3188%;\">\u9867\u5ba2\u304b\u3089\u898b\u3048\u308b\u666f\u8272\u306e\u7406\u89e3<\/td>\n<td style=\"width: 67.6812%;\">3\u3064\u306e\u8ab2\u984c\u306b\u4ed8\u968f\u3057\u3066\u9867\u5ba2\u304b\u3089\u898b\u3048\u308b\u666f\u8272\u3092\u7406\u89e3\u3057\u307e\u3059\u3002\u3053\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u76f8\u69cc\u3092\u4e0a\u624b\u306b\u4f7f\u3044\u306a\u304c\u3089\u3001\u300c\u306a\u305c\u305d\u3046\u601d\u3063\u305f\u306e\u3067\u3059\u304b\uff1f\u300d\u7b49\u3001\u56de\u7b54\u306e\u610f\u56f3\u3084\u7406\u7531\u3092\u6398\u308a\u4e0b\u3052\u308b\u8cea\u554f\u3092\u7e70\u308a\u8fd4\u3059\u308b\u3053\u3068\u304c\u5927\u4e8b\u3067\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 32.3188%;\">\u30af\u30ed\u30fc\u30b8\u30f3\u30b0<\/td>\n<td style=\"width: 67.6812%;\">\u9867\u5ba2\u304c\u8a71\u3057\u3066\u304f\u308c\u305f\u3053\u3068\u3092\u6574\u7406\u3057\u3066\u3001\u7406\u89e3\u306b\u9593\u9055\u3044\u306a\u3044\u304b\u306a\u3069\u3092\u78ba\u8a8d\u3057\u3066\u7d42\u4e86\u3057\u307e\u3059\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u5b9f\u65bd\u3059\u308b\u4eba\u6570\u306b\u6c7a\u307e\u308a\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u4e00\u822c\u7684\u306b\u306f10\u540d\u304b\u3089\u591a\u3044\u306830\u540d\u304f\u3089\u3044\u5b9f\u65bd\u3057\u307e\u3059\u3002<\/p>\n<p>\u30b4\u30fc\u30eb\u306e\u76ee\u5b89\u3068\u3057\u3066\u306f\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306e\u4e2d\u3067\u3001\u60f3\u5b9a\u3059\u308b\u30da\u30eb\u30bd\u30ca\u306b\u8fd1\u3044\u4eba\u9054\u304c\u3001\u5171\u901a\u3057\u3066\u540c\u3058\u8ab2\u984c\u3092\u8a71\u3059\u3088\u3046\u306b\u306a\u3063\u305f\u3068\u304d\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u72b6\u614b\u306b\u306a\u308b\u3068\u3001\u8907\u6570\u306e\u4eba\u304c\u5171\u901a\u3057\u3066\u540c\u3058\u8ab2\u984c\u3092\u6301\u3063\u3066\u3044\u308b\u3001\u3059\u306a\u308f\u3061\u80cc\u5f8c\u306b\u5927\u304d\u306a\u30cb\u30fc\u30ba\u304c\u7720\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<h3>\u5404\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308b\u6539\u5584\u6a5f\u4f1a<\/h3>\n<p>\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u7d50\u679c\u3092\u8e0f\u307e\u3048\u3066\u3001\u4eee\u8aac\u3067\u4f5c\u3063\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306b\u4fee\u6b63\u3092\u52a0\u3048\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u306b\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u901a\u3058\u3066\u898b\u3064\u304b\u3063\u305f\u6539\u5584\u6a5f\u4f1a\u3092\u52a0\u3048\u308b\u3053\u3068\u3067\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u304c\u5b8c\u6210\u3057\u307e\u3059\u3002<\/p>\n<p>\u6700\u7d42\u5f62\u306f\u4e0b\u56f3\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\uff08\u3042\u304f\u307e\u3067\u4e00\u4f8b\u3067\u3059\uff09<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5072\" src=\"https:\/\/www.nsspirt-cashf2.com\/wp-content\/uploads\/2019\/07\/customer-journey003.jpg\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f8b\" width=\"520\" height=\"413\" \/>\n<h2>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d72\u3064\u306e\u4e8b\u4f8b<\/h2>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4e8b\u4f8b\u30922\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u5168\u3066\u82f1\u8a9e\u7248\u3067\u3059\u304c\u3001\u82f1\u8a9e\u304c\u308f\u304b\u3089\u306a\u3044\u65b9\u3067\u3082\u3001\u96f0\u56f2\u6c17\u3092\u63b4\u3093\u3067\u9802\u3051\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h3>LANCOME<\/h3>\n<p>\u3053\u3061\u3089\u306f\u5316\u7ca7\u54c1\u4f1a\u793e\u30e9\u30f3\u30b3\u30e0\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3067\u3059\u3002<\/p>\n<p>\u30e9\u30f3\u30b3\u30e0\u306e\u9867\u5ba2\u304c\u3001\u30e9\u30f3\u30b3\u30e0\u3068\u3044\u3046\u30d6\u30e9\u30f3\u30c9\u306e\u8cfc\u8cb7\u524d\u5f8c\u306e\u7d4c\u9a13\u3059\u308b\u611f\u60c5\u3092\u30b0\u30e9\u30d5\u3067\u8868\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<img decoding=\"async\" src=\"https:\/\/mir-s3-cdn-cf.behance.net\/project_modules\/disp\/f6022741247717.5606f4c885282.png\" \/>\n<p><a href=\"https:\/\/www.behance.net\/gallery\/Lancom-brand-journey\/5217737\">https:\/\/www.behance.net\/gallery\/Lancom-brand-journey\/5217737<\/a>\u304b\u3089\u5f15\u7528<\/p>\n<h3>Rail Europe<\/h3>\n<p>\u3053\u3061\u3089\u306f\u30e8\u30fc\u30ed\u30c3\u30d1\u9244\u9053\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3067\u3059\u3002<\/p>\n<p>\u65c5\u306e\u30d7\u30e9\u30f3\u304b\u3089\u4e88\u7d04\u3001\u5b9f\u969b\u306e\u65c5\u884c\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u4e0a\u306b\u53ef\u8996\u5316\u3057\u3066\u3001\u3069\u3053\u306b\u6539\u5584\u6a5f\u4f1a\u304c\u3042\u308b\u306e\u304b\u4e00\u89a7\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<img decoding=\"async\" src=\"https:\/\/cxl.com\/wp-content\/uploads\/2017\/08\/raileuropemap-1024x752.jpg\" alt=\"example of a detailed user journey map.\" \/>\n<p><a href=\"https:\/\/cxl.com\/blog\/customer-journey-mapping-examples\/\">https:\/\/cxl.com\/blog\/customer-journey-mapping-examples\/<\/a>\u304b\u3089\u5f15\u7528<\/p>\n<div id=\"nsspi-1563862673\" class=\"nsspi-h2-4 nsspi-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-3661469849757690\"\r\n     data-ad-slot=\"6457306725\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div><h2>\u307e\u3068\u3081<\/h2>\n<p>\u4ee5\u4e0a\u304c\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u89e3\u8aac\u3067\u3057\u305f\u3002<\/p>\n<div 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